Since 1986, Vortex® Optics has been and remain an American-owned, veteran-owned, family-owned, and operated business of hard-working folks headquartered next to friendly neighbors in Barneveld, Wisconsin.

The Hamilton family - starting with Dan and Margie, and followed by their sons Joe, Dave, Sam, and Jimmy - founded Vortex® to change how business is done by putting customers at the center of everything we do. From tagging your first whitetail, to hitting the range with your friends, to using the right optic to get closer to the outdoors and your family, our team thrives on serving you, and on your success.